![]() In 1902 Mary Anderson was visiting New York in heavy snow when she observed a streetcar driver opening his window to clear the snow away from his windshield. A successful product doesn’t just address the issue that users are aware of, but the little nitpicky things that they’d forgotten all about.įadell gives us a great example of people accepting life as they perceived it to be, not as it really was. What does habituation have to do with product design?Īn important part of a product team’s job is not only to notice all of those little annoying details about daily life, but to design solutions which fix the problem. Without habituation, we would pick up on every single little detail of our daily lives. It helps us to overcome life’s small daily annoyances, and helps us to get better at things like driving. Habituation itself isn’t necessarily a bad thing, it’s just a way we learn. We accept it into daily life, and that’s called habituation. But eventually the years pass and we accept that this sticker-peeling ritual is all part of the fruit eating experience. The second time, it’s frustrating, especially when you can’t quite flick it off your fingers. The first time you have to peel that sticker off of the apple you’re about it eat, it’s irritating. And dig at it with our nails, damaging the flesh.” Except now, we have to look for this little sticker. When we get home and we’re hungry and we see this ripe, juicy piece of fruit on the counter, we just want to pick it up and eat it. Well that’s great, we can get in and out of the store quickly. Why? So it could be easier for us to check out at the grocery counter. But somewhere as the years passed, someone had the bright idea to put that sticker on the fruit. He says ”“See this piece of fruit? See this little sticker? That sticker wasn’t there when I was a kid. Part of designing good products, is understanding how the human mind works, which was brilliantly illustrated by Tony Fadell in his TED Talk ‘The first secret of great design.’įadell, ‘the father of the iPod’, begins his talk by picking up an apple and showing it to the audience. We’ll hear from design legends and gain insights we can apply to our own digital products. Here, we’re going to spend some time thinking about the value of product design, by reflecting on how two product design giants, Apple and Google, apply different perspectives and schools of thought to their processes. That means product design is not something you can ignore and leave to the design team. You don’t need to whip out a canvas and paint a masterpiece to be creative enough for your job.īut product creation, by definition, is a creative process. Let’s take a break from staring at spreadsheets and boggling at how many Zoom meetings we all have in our calendars, and think about product design for a second.Īs a product manager, you don’t need to be able to load up Sketch and create a beautiful UI design all by yourself.
0 Comments
Leave a Reply. |